IL PORTALE DELLE MACCHINE PER CUCIRE INDUSTRIALI, TAGLIO, STIRO E ACCESSORI

Milano Unica launches “Milano Unica” Pavilion at next Intertextile Beijing show
Milano Unica, organiser of the same-named exhibition, and Messe Frank they will co-operate on joint projects for the benefit of the international furt, announced today thatapparel fabrics industry. As a starting project, Milano Unica will launch its “Milano Unica” Pavilion in the premium area “SalonEurope” at Intertextile Beijing in March 2012. The pavilion will present exclusively Italian manufacturers and brands for apparel fabrics and accessories.
“Milano Unica, the Italian Exhibition of Textiles, is held twice in Milan and features top-end Spring/Summer and Fall/Winter collections for womenswear and menswear. Next edition, the 14th, will be held in Milan from 7 to 9 February 2012. Born in 2005 out of the long time experience of four international textile exhibitions it is now the leader worldwide for the luxury market”, says Silvio Albini, President of Mi-lano Unica.
“With our enterprise of taking Milano Unica to China, we affirm that our intention is not only the exhibition of our precious fabrics and accessories, but above all the transfer of a unique image, style, culture and elegance that has characterized Milano Unica since the first edition” says Mr Silvio Albini. “We are satisfied with this partnership with Messe Frankfurt and are confident that this is just the beginning. I’m sure Italian mills will be represented consistently with their standards of quality, appeal, style, research and service. In fact, Milano Unica will conjugate the Italian lifestyle with business and special services,“ underlines Mr Albini.
“We are proud to partner with Milano Unica, and are convinced that this strategic alliance will give the industry an enhanced portfolio of

4 January 2012
Textiles & Textile Technologies
efficient platforms for the premium business throughout the world,”, comments Detlef Braun, Member of the Executive Board for Messe Frankfurt GmbH. “The co-operation starting off at Intertextile Apparel Fabrics in Beijing will enrich the most international trade forum for apparel fabrics and accessories by presenting Italy’s most prestig-ious weavers as well as well-known luxury fabric and accessories producers.”
Intertextile Apparel Fabrics is an international trade event organised through the Messe Frankfurt subsidiary, Messe Frankfurt Hong Kong Ltd. The trade show offers the international apparel fabrics industry the largest trade exhibitions in the world. Located in Beijing (28 to 30 March 2012) and Shanghai (22 to 25 October 2012), Intertextile Apparel Fabrics serves as a vibrant ordering and marketing platform for the mid to luxury markets, and attracts relevant buyers from all over the world.
The new “Milano Unica” Pavilion will be co-located within the Sa-lonEurope (halls 2 and 3), which groups exhibitors across European countries at one convenient location. For the 2012 show, the modern layout mixes fashion, culture, food, trends and high quality fabrics and accessories from Europe including Germany, Italy, France and the UK. Special seminars and workshops will complement the Euro-pean focus to further bring together European and Chinese industry players. Entrance to the area will be strictly selected.
Intertextile Beijing Apparel Fabrics takes place from 28 to 30 March 2012 and is co-organised by Messe Frankfurt (HK) Ltd, the Sub-council of Textile Industry, CCPIT, and the China Textile Information Centre.

4 January 2012
Textiles & Textile Technologies
To learn more about the partners, please visit:
www.intertextileapparel.com
www.milanounica.it
www.texpertise-network.com
Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 457* million euros in sales and 1,769* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2011, Messe Frank-furt organised 101 trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at: www.messefrankfurt.com
* preliminary numbers (2011)
Background Information on Milano Unica
Milano Unica was born in 2005 from Ideabiella, Shirt Avenue, Ideacomo and Moda In, which have been the international promoters of Italian and Europan textiles and Accesso-ries for over 38 years. The four exhibitions are now embedded in one great salon. Each maintains its specialization: Ideabiella, prestigious fabrics for menswear; Ideacomo, ex-clusive collections for womenswear; Moda In, avant-garde fabrics and accessories for womenswear and menswear fashion; Shirt Avenue, traditional and novelty shirting fab-rics. As a whole Milano Unica features all products necessary for a complete apparel collection. The Italian exhibition Milano Unica is held in February and September at Por-tello of Fieramilanocity and features Italian and European textile and accessory collec-tions. The “Milano Unica” Pavilion will exclusively exhibit collections from Italian mills. President : Silvio Albini; Past Presidents: Paolo Zegna and Pier Luigi Loro Piana; Gene-ral Manager Massimo Mosiello. For more information, please visit www.milanounica.it.